Thursday, October 24, 2013

October 24 -- Today's assignment

There are stories everywhere. This one was written by a student about a squirrel problem on the high school's campus in California. There was MUCH revision. The adviser made the reporter find experts on squirrel behavior. This is a very successful story in that it brings information to the reader that they did not have. The reporter stuck to it and doggedly dug up the facts to make this a worthwhile reading investment for their school.

THAT IS YOUR JOB. FIND. DIG. REPORT.

Also note that the photo was particularly good with this story. The photographer took the time to get down to the squirrel's level. Can't you imagine all the mundane and boring shots you could have from above of a bunch of squirrels? This photos invites you to really look at this little guy and then might have you think about the world from his perspective. He wants to get ready for the winter in spite of living on a high school campus.

Kennedy High School has a ton of stories in it. I constantly hear that there aren't any. Then I see copy that has really boring quotes. The secret to reporting is this. TALK TO PEOPLE AND REALLY LISTEN. Then follow-up, follow-up, follow-up. There are so many things we do not know that are interesting. REPORT THEM!

Today: We are building our brand with the parade. We are having a team-building activity. This is a grade.

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