Nov. 28 - Branding

We looked at the pepper-spraying cop on Wednesday and all the memes that cropped up from that.
Look at this article in the NYTIMES today
Then follow the Adbusters link in the copy and explore. What caught your attention?
What do you think about the power of memes? What exactly are they?
Write your thoughts and turn in today. Just a paragraph or two. There is a lot of heft to this.